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Some structural changes occurred in the chain of supermarkets “Fresco”. On April 24, 2015 Nestan Butskrikidze was appointed on the position of General Director. [more]Nestan Butskrikidze was born on April 10, 1976, is married and has 2 children.Education: higher, lawyer.From 1996 till 2002 she was a member of Bar, Attorney since 1996, since 2004 till present is a member of Georgian Bar Association (has passed Attorney’s qualification examination in general specialization). Since 2007 till 2010 worked at LEPL Legal Service on the position of Lawyer.From 2011 worked in “Fresco” on the position of the Head of Legal Service and since 2014 on the position of Deputy General Director.         

Some structural changes took place at “Fresco”. On April 24, 2015 Ms. Nestan Butskrikidze took up the position of General Director of the company.  Ms. Nestan Butskrikidze was born on April 10, 1976; she is married with 2 children.[more] Education: high, lawyer.From 1996 till 2002 she was a member of the Bar Association, lawyer. Since 2004 till present she is a member of Georgian Bar Association (has passed Attorney’s qualification examination with general specialization). From 2007 till 2010 she worked at LEPL Legal Assistance Service on the position of Lawyer. From 2011 she worked at “Fresco” on the position of the Head of Legal Services and occupies the position of Deputy General Director from 2014.   

April 2015 charity event.“Fresco Charity Fund” held another Charity event with participation of “Fresco” customers.[more] Accumulated  income in April was donated to beneficiaries of family type home for children left without guardianship.  They visited shop “L.C. Waikiki”, where they purchased clothes and other necessary things.         

April 2015 charity event.“Fresco Charity Fund” held another Charity event with participation of “Fresco” customers.[more] Accumulated  income in April was donated to beneficiaries of family type home for children left without guardianship.  They visited shop “L.C. Waikiki”, where they purchased clothes and other necessary things.         

March 2015 charity event.“Fresco Charity Fund” arranged one more charity event, involving Frescos customers.[more] In March, with the money received from the customers, the representatives of charity fund visited 5 socially disadvantaged families, wished them a happy Easter and handed Easter baskets, food products, sweets and household products to them.    

Starting from February 23, 2015 supermarket chain “Fresco” offers its customers the lowest prices in Georgia on 10 most consumed products (sugar, oil, butter, sour milk, milk, eggs, chicken, spaghetti, washing powder, soap) in all its supermarkets.[more] Despite the significant devaluation of the national currency, “Fresco” continues implementation of socially oriented policy and expands list of products with 6 other products (potato, buckwheat, mixed forcemeat, oat-flakes, beans, toilet paper), which will be sold at the lowest price in Georgia starting from March 30, 10 a.m. “Fresco” aims to have happy and loyal customers, that’s why the Company does not implement one time promotional events and promises its customers that along with already existing low prices in the chain, it will offer above-mentioned 16 products in all its supermarkets with constantly low prices than elsewhere on the territory of Georgia.    

February 2015 charity event.“Fresco Charity Fund” arranged one more charity event, involving Fresco's customers.[more] In February, with the money accumulated, the representatives of charity fund visited ten socially disadvantaged families and provided food products to them.       

 In order to make "Fresco" -5% discount card more functional, "The Fresco Partner's Club" was founded; which means that in companies listed below the holders of fresco -5% discound card will receive discounts when presenting the card:[more]     Bookstore "Diogene" - 10% Toy Store “Banana Boom” – 5% Toy Store “Orange Elephant” Sandro Euli str.2 & Gorgasali str. 61 – 5% Sport Sanitation Centre “Seaside” – 10% Aesthetic Medical Centre “La Belle Medical” – 5 – 50% Flowers Shop “Flowers.ge” – 5% Entertainment Center “Déjà vu” – 5% Video & Photo Service “MGI Studio” – 15% Optical Salons Chain “Safilo” – 5% Jewelry Shops Chain “Lazet Silver” – 5% Electro Accessories  “Akhali Mtvare” – 5% SPA Centre “Premiere Spa De Lux” 5% Perfume Shops Chain “kalta Bedniereba” – 5% Hunter Shops Chain “Kalibri” – 5% Solarium “Podium” Kavtaradze str N1 – 5% Irina  Bibilauris Aesthetic Diagnostic Clinic – 20% Electronics Shop "Aray Tomorrow" - 5% Lighting fixture "BrandR" - 5% Yoga center "Yoga Ananda Tbilisi" - 5% Women fitness center "Contours" - 5% Hotel chain "Rcheuli" - 5% Bookstore "Pepela" - 5% Shoes shop chain "Skyler New York" - 20% Dental clinics chain "New Dent" - 20% Hair transplantation center "Hairline International" - 5% National Center Of Dermatology and Venereology - 5% The number of "Fresco's partners club" will inevitably increase, in order to make our loyal customers able to receive discount in many various companies with the fresco -5% discount card.  

Since 2012, Supermarket Chain FRESCO offers the lowest prices, high quality service, clean and comfortable environment, constantly fresh products to its customers.[more]Despite the tough economic times and significant devaluation of national currency, FRESCO continues socially oriented campaign and maintains low prices in the chain together with 5% discount card offered to its customers. Other actors of retail market try to attract its customers through temporary promos; we aim to have constantly happy and loyal customers, who does not discuss alternative version for re-filling their consumer baskets, as they believe that the prices in Fresco are always the lowest for the essential food products. Consequently, from February 23rd, 2015, Fresco launches exclusive permanent event! Starting from 10:00 a.m, February 23rd, in each FRESCO Supermarket, the price for 10 key products (sugar, oil, butter, Matsoni, milk, eggs, chicken, pasta, washing powder, soap) will be the lowest at FRESCO at any moment than elsewhere in Georgia.   FRESCO Management acknowledges the steps that may be taken by the competitors in response to this announcement, but the company declares with full responsibility that it will always stay truly customer-oriented rather than superficially attractive company.      

Tbilisi (BPI) – she loves to say “It is easy to be busy, but difficult to be productive”. When you do the job you love, you don’t feel the difficulties business is accompanied with.[more]Our guest is Nino Absandze – Director General of “FRESCO Group” managing FRESCO since 2012.  - Generally it is not easy to be successful. When I got involved in business, I never focused on that I am a woman and this is an obstacle. I have had an aim on every stage of my life and have headed to this aim. I think that sometimes women support formation of some stereotypes about different issues. - Is it kind of limitation to have the status of “business lady”?    - Status of the business lady offers possibilities, as well as some limitations. When you are the representative of the huge company, you have to be exemplary as your decisions may influence on lots of people and business itself, thus it is a huge responsibility and you set some self limits. These limitations are the natural part of everyday life. - Tell us about how you came to FRESCO and your background before FRESCO.- Before I came to FRESCO, I had very diverse experience of working in large companies.  In 2011, I was appointed on the highest position that a woman can ever have – I became a mother and after several months, I was proposed to become the general director of FRESCO Group – new actor of retail market, having only one supermarket with huge perspective and serious development plans.It was a really interesting challenge for me, it’s been 3 years that I’ve been managing the Company, which is under continuous development. - What are your plans for the future?-  Presently, the group I manage works in two directions: Supermarket Chain Fresco, owning 6 large supermarkets in different districts of Tbilisi, with 1000 employees and the second is Developing Company, having built residential building HILLSIDE RESIDENCE at #47 Amagleba Street, Sololaki.We plan to increase the FRESCO Chain and open at least two new supermarkets in Tbilisi, until the end of 2015. We will make important steps in the field of development as well. - What advice can you give to the women, who have just stepped in business sector or aim to achieve success in business or high positions?- Set your specific goal, be self-confident, though always listen to the experienced people and work as hard as you can.  I think fortune as well plays some part in our lives, though we are still the one who plan and manage our lives, thus work and desire are the key factors for achieving one’s goals.  - You admitted that the highest position for you is motherhood. How hard is it to manage the family and business together?- I have a husband and 3 years old twins – Lile and Giorgi. Despite the fully loaded work schedule, I always keep balance between the personal life and business. I spent my free time with family and friends; positive emotions I receive from my family and friends allow me to start every single day with more courage and desire.             

As it is said, true devotion is expressed in your deeds, not in words and that is why since launching FRESCO in 2012, I’ve never given interviews or have done any public announcement.  FRESCO caught interest of competitors, as well as customers, as it is the only company in the country, having operating with own investments and sources in their own supermarket facilities.For 24/7 a team of 1000 people of FRESCO serve its customers. High quality, clean environment, fresh products, 100% compliance to product safety standards, low prices, covering taxes in paying suppliers in time are the features that put the FRESCO team on front line; team which is free from nepotism or political pressure; team managed by well chosen top managers we are sincerely proud of.     Despite the success we have achieved, management and executive teams of FRESCO have lots of things to plan to cater our customers, serve the country and support any of FRESCO employees. Unfortunately, envy, improper attitude to business, unfair competition and cynical attitudes of some media representatives concerned me personally and our company. While I was personally concerned, I didn’t react or pay attention to it. It was neither first nor the last case in my business life; after one and half year ago, one of the representatives of tabloid issues, dedicated damaging article to FRESCO team and regularly attacked us as ordered by some interested individuals; we, being a business structure operating in the legal environment, tried to solve the issue via court hearings and we won, though court resolution is not executed up to now and newspaper has not yet apologized for spreading wrong, false information and the Prosecutor’s Office that we applied for criminal case, provided no action. Besides it, some other cases FRESCO applied to the court for are still pending. Last straw to the issue was absolutely obscene comment on TV show sponsored by our competitor, when one of the TV hosts, broadcasting from competitor’s supermarket expressed his negative approach to the unverified fact he read while reviewing the press issues. The host also admits that he is in one of the supermarkets of our competitor and such case is absolutely impossible to happen in this chain.    Considering the above said, I, businessmanVasil Sofromadze and Company “FRESCO” accept the challenge and announce the following:1.  Starting from 10:00 of February 23, 2015, in every single supermarket of FRESCO, on 10 (ten) key products there will be the lowest price than in any other place of Georgia. Other than having 5% FRESCO discount card, the chain offers continuously low prices throughout the country.2. In the neighborhood of the competitor chain supermarket, we will purchase a pitch of land and build FRESCO supermarket, as to illustrate the obvious difference between FRESCO and competitor’s supermarket and we do promise that we will accomplish the plan till the end of the year. 3. Anybody who doesn’t understand honest and fair competition and shall try to impede FRESCO with improper actions, FRESCO warns:Please avoid any unreasonable steps, as we shall follow the case through the legal frameworks and by our business decisions and resources, we promise that you regret your wrong deeds.   Vasil Sofromadze 16.02.2015  

"Fresco" charity fund still continuous charity activity with the Participation of "Fresco" customers. [more] In January, representatives of charity fund visited retirement home and treated Socially disadvantaged people with free meal.