Supermarket chain "Fresco" has launched a new advertising campaign. The commercials feature 4 different characters: a retired couple, a young family with a child, a successful young man and a teenage girl. The action takes place in "Fresco" supermarkets, where a box of impressions is placed and customers share their opinions about "Fresco".
The main idea of the campaign is to introduce customers to Fresco. The company has only been on the Georgian market for 2 years and by the end of 2014 it will be represented by 6 large supermarkets.