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NEW AD CAMPAIGN OF SUPERMARKET “FRESCO”

NEW AD CAMPAIGN OF SUPERMARKET “FRESCO”

NEW AD CAMPAIGN OF SUPERMARKET “FRESCO” NEW AD CAMPAIGN OF SUPERMARKET “FRESCO”

Supermarket chain "Fresco" has launched a new advertising campaign. The commercials feature 4 different characters: a retired couple, a young family with a child, a successful young man and a teenage girl. The action takes place in "Fresco" supermarkets, where a box of impressions is placed and customers share their opinions about "Fresco".

The main idea of ​​the campaign is to introduce customers to Fresco. The company has only been on the Georgian market for 2 years and by the end of 2014 it will be represented by 6 large supermarkets.

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